Kenny Graham - Diversification Strategy. How To Grow A Business By Diverifying Successfully(1), KSIĄŻKI

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DIVERSIFICATION
STRATEGY
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STRATEGY
How to grow a business by
diversifying successfully
Graham Kenny
London and Philadelphia
DIVERSIFICATION
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Publisher’s note
Every possible effort has been made to ensure that the information contained in
this book is accurate at the time of going to press, and the publishers and authors
cannot accept responsibility for any errors or omissions, however caused. No
responsibility for loss or damage occasioned to any person acting, or refraining
from action, as a result of the material in this publication can be accepted by the
editor, the publisher or any of the authors.
First published in Australia in 2008 by President Press
First published in Great Britain and the United States in 2009 by
Kogan Page Limited
Apart from any fair dealing for the purposes of research or private study, or
criticism or review, as permitted under the Copyright, Designs and Patents Act
1988, this publication may only be reproduced, stored or transmitted, in any form
or by any means, with the prior permission in writing of the publishers, or in the
case of reprographic reproduction in accordance with the terms and licences
issued by the CLA. Enquiries concerning reproduction outside these terms
should be sent to the publishers at the undermentioned addresses:
120 Pentonville Road
525 South 4th Street, #241
London N1 9JN
Philadelphia PA 19147
United Kingdom
USA
www.koganpage.com
© Graham K Kenny, 2008, 2009
The right of Graham Kenny to be identified as the author of this work has been
asserted by him in accordance with the Copyright, Designs and Patents Act 1988.
ISBN 978 0 7494 5664 1
British Library Cataloguing-in-Publication Data
A CIP record for this book is available from the British Library.
Library of Congress Cataloging-in-Publication Data
Kenny, Graham.
Diversification strategy : how to grow a business by diversifying successfully /
Graham Kenny.
p. cm.
ISBN 978-0-7494-5664-1
1. Diversification in industry. 2. Multiproduct firms--Management. 3. Strategic
planning. I. Title.
HD2756.K46 2009
658.5’038--dc22
2009014522
Design and Layout by Simon Leong Design (SLD-1053), Sydney
Printed and bound in India by Replika Press Pvt Ltd
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