Keynote UpperIntermediate StudentsBook Unit 1 0, Angielski dla dzieci

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//-->1IdentityTarahumara boy intraditional body paint,Chihuahua, Mexico8RENNY GLEESONworks with companies to help them touse new media to promote their companies. He originallyworked in game design, before moving into marketing andadvertising.Renny Gleeson’s idea worth spreading is that even theerrors that we make can be opportunities to build betterrelationships with our customers.BACKGROUND1You are going to watch an edited version of a TED Talkby Renny Gleeson called404, the story of a page notfound.Read the text about the speaker and the talk.Then work in pairs and discuss the questions.1The 404 page is one of the most recognizable pagesusers can find on the web. When would you see thispage on a website?2Have you seen any funny 404 pages? What did theyshow?3Renny Gleeson works in ‘new media’. Can you give anyexamples of new media?AUTHENTIC LISTENING SKILLSRecognizing key termsWhen you aren’t sure about the pronunciation of keyterms – especially numbers, abbreviations and jargon –this influences how much you understand when you arelistening to someone speak. You can make a note ofterms that are used in your area of work or study andlearn the pronunciation. If the English terms are used inyour language, learn how they are pronounced by nativespeakers.3aLook at the Authentic listening skills box. Then look atthese terms from the TED Talk. How do you say theterms?$4044.04defaultsitesURLKEY WORDS2Read the sentences (1–6). The words in bold are used inthe TED Talk. First guess the meaning of the words. Thenmatch the words with their definitions (a–f).1As director of ICT development, Ihead upthe wholedepartment in my company.2I am looking for people to invest in mystartup.It’s acomputer repair shop.3Do you know how toembeda video from the Internetinto an email?4We always get the samesittersfor our cats when we goon holiday.5Apple is one of the earliest and most well-knowncomputerbrands.6When I turn on my computer, I get anerrormessageand then nothing happens.aa new company at an early stage of developmentbto manage or run a business or part of a businesscthe identities associated with particular products orcompaniesdto insert something, e.g. software or a web address, intoanother programmeesomething that is wrong or done incorrectly, a mistakefpeople who look after your child, pet or house temporarily3b1Listen and complete the sentences with theterms from Exercise 3a.1Atthe next day, we gave outin cash.2But these things [404 pages] are everywhere. They’re onbig, they’re onsmall.3The 404 page is that. It’s that broken experience on thepage when youWeb. It’s effectively theask a website for something and it can’t find it.4You can type in anand put in 404 andthese [webpages] will pop.3c1Listen again and check your answers. Did youpronounce the terms in Exercise 3a correctly? Then workin pairs. Read out the sentences and practise saying theterms.91.1 404, the story of a pagenot found31.1Watch the second part (1.28 to the end) of thetalk again. Choose the correct option to complete thesentences.1Renny Gleeson helpsstartups / established companies.2Athletepathmade / founda video that illustrated the ‘404feeling’.3The contest Renny Gleeson organized lasted24 hours /four hours.4The contest helped the businesses to think carefullyabout theirwebsites / identity.11.1Watch the edited version of the TED Talk.In which order (1–3) does Renny Gleeson do thesethings (a–c)?aHe tells a story about a 404 page competition.bHe explains what a 404 page is.cHe suggests that 404 pages are usually a negativeexperience.21.1Watch the first part (0.00–1.28) of the talk again.Are the sentences true (T) or false (F)?1404 pages are standardized around the world and ondifferent websites.2Most 404 pages are interesting.3Finding a 404 page is a negative experience comparedto our normal experiences on the Internet.learnedN AM ENGlearned, learntBR ENG10mobile phone/ˈməʊbəl fəʊn/N AM ENGmobile phone/ˈməʊbaɪl fəʊn/BR ENGhead upN AM ENGrunBR ENG4Work in pairs. Read what Renny Gleeson says aboutwhat the startups learned. Discuss the questions.‘And what they learned was that those little things, doneright, actually matter, and that well-designed moments canbuild brands.’1How did the 404 contest help the startups to build theirbrands?2Why are brands so important to companies?3What have you learned from watching this talk?PRESENTATION SKILLSGiving examplesGiving examples in the form of stories or visuals(slides, objects, videos, etc.) can help your audience tounderstand your message. Here are some tips to helpyou to use examples effectively.●Unit 1 Identity●VOCABULARY IN CONTEXT51.2Watch the clips from the TED Talk. Choose thecorrect meaning of the words.●●●6Work in pairs. Complete the sentences in your ownwords.1Before my holiday, I made a list of things to … , but acouple of things fell through the cracks.2When my friend told me … , it felt like a slap in the face.3I was no good at … at school and I never really figuredit out.Your examples should clearly support the points youare making.If your example is a story, it should be easy tounderstand quickly.If your example is a visual, it should be simple andhave a strong visual impact.Choose examples that your audience might be ableto relate to personally.Try to choose examples that link your argumentswith the audience’s own.9TIPS●●●●●●1.3Look at the Presentation tips box. Then watchthe clip from the TED Talk. What examples do you seeof these things? Do you think these examples follow thetechniques in the box?a global experiencea good experiencea bad experienceCRITICAL THINKINGRelevant examples7Renny Gleeson showed examples of 404 pages thathelped the startups to build their brand. Work in pairs anddiscuss the questions.1Can you remember what kinds of companies these 404pages were from?2Do you agree with Renny Gleeson that they were well-designed for their brands?3How well did these examples support Renny Gleeson’smain idea / idea worth spreading?10Work in pairs. Decide whether you would use a story ora visual to give an example of each of these items. Thenchoose one item and decide what you would say and/orshow an audience. Use the techniques in the Presentationtips box and practise presenting your example.a brand namea viral videosocial media8Read these comments* about the TED Talk. Whichviewer(s) do you think give(s) a good example of whatRenny Gleeson explained? Write a reply to one of thecomments.Viewers’ commentsHHans– Enjoyed this! It’s just like the new Nokia adrunning on TV at the moment – humour always sells.BBrooke– Yeah, but I think he’s talking moreabout clever design moments – like thoseGoogle doodles that change for important dates.The Nokia ad is good, but it’s just a standardadvertising campaign.Greta– Yes, it’s like the way they write your nameon your cup in the Starbucks I go to. It’s just agreat detail.G*The comments were created for this activity.11Work with a new partner. Give your presentation. Howwell does the example work?URL/ɜːl/N AM ENGURL/u r l/BR ENGopportunity/ɑpərˈtunəti/N AM ENGopportunity/ɒpəˈtjuːnəti/BR ENGfigure outN AM ENGwork outBR ENG111.2 Building identityVIRAL VIDEOS:HOW THEYSPREADGRAMMARPresent tenses: active and passive1Work in pairs. Have you ever been sent a link to a videoof any of these things? Tell your partner about some viralvideos you have seen.an astronautcatspeople dancingsongs32Listen to part of a radio programme about viralvideos and answer the questions.1Why are people studying the phenomenon of viralvideos?2What are the differences between how people watchtraditional media or content online?3Do people earn money from viral videos? If so, how?2Look at the infographic. Explain how a viral videospreads.12 [ Pobierz całość w formacie PDF ]
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